Over the weekend I SHOT + STYLED a photo shoot for a couple GUYS creating their own underwear/apparel company. It’s pretty inventive and I’m stoked for them and this venture of theirs. They’ve won some pretty great business awards already and are barely out of COLLEGE. DRIVEN, MOTIVATED, and HARDWORKING guys are so attractive to me, so CONGRATS to them! They let me get pretty creative with the shoot they wanted. Their MUST was it needed to be fashion forward and have an aire of GENTLEMEN throughout, but most importantly all about the underwear. This is what I came up with and I’m pretty stoked about it. I appreciate them letting me do whatever with little restrictions; it makes for better art in my opinion. They gave me their concept and it was up to me to make it happen for them. I love that. These are just a SNEAK PEEK and I hope you enjoy and check out SWAV apparel.


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